Why pricing your artwork too high as a new artist is a mistake
Pricing your artwork too high as a new artist can be
detrimental to your career for several reasons:
- Limited
market: If you are an unknown artist, there is a limited market of people
who are willing to pay a high price for your work. This will restrict the
number of potential buyers and may result in limited sales.
- Lack
of credibility: When you are starting out, you lack the credibility and
reputation that established artists have. This can make it difficult to
justify high prices for your work.
- Difficulty
in building a collector base: High prices can make it difficult for new
artists to build a collector base. Collectors are often more willing to
purchase work from artists they have a history of buying from, and high
prices can deter them from making their first purchase.
- Comparison
with established artists: Many new artists compare themselves with established
artists, but it's important to remember that established artists have
built a reputation and a track record of sales, which justifies their
higher prices.
- Limited
opportunities for exposure: High prices can limit the opportunities for
your artwork to be exhibited or to be featured in galleries and other
venues where potential buyers can discover your work.
It's important to note that as an artist, you should price
your work based on the materials, time, and effort you put into it, but at the
same time, be realistic and consider the market conditions and the competition. With time your reputation as an artist will grow, and you will then be able to charge higher prices as an artist.
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